The SaaS Revolution: India's Product Playbook
How Indian founders are rewriting the global SaaS playbook from Chennai to San Francisco.
Investment advisory for public and private equity in India's internet, technology, and consumer sectors. Since 2014.
We identify structural shifts in adoption, switching costs, and competitive intensity. Then we go deep on the companies best positioned to compound through them.
Commerce, media, and digital services shaped for a population that skipped the desktop era. We look for businesses where demand is lasting and the path to scale is real.
Payments, lending, credit, and insurance at population scale. We focus on the infrastructure layer where strong unit economics meet regulatory moats.
Long-short strategies built on sector knowledge and valuation discipline. We study businesses for years before acting, and we know when to exit as well as when to enter.
Learn more arrow_right_altWe evaluate private equity opportunities through the same rigorous commercial due diligence we apply to public markets. Our network provides strategic value well beyond capital.
Learn more arrow_right_altWe surface high-conviction investment opportunities across public and private markets in India's technology, internet, and consumer sectors.
Entry and exit advisory grounded in deep sector knowledge. We help fund managers time their positions with precision, not prediction.
Ongoing coverage and analysis of portfolio companies. We track competitive dynamics, regulatory shifts, and earnings quality so you stay ahead.
Our network across India's business ecosystem gives portfolio companies access to partnerships, talent, and on-the-ground insights that create real value.
Manoj Thakur founded Hornbill Capital in 2014 with a clear thesis: the best investment decisions in India come from people who understand its markets deeply, not those who observe them from afar.
Over a decade later, that conviction holds. We combine institutional-grade process with on-the-ground proximity across public and private equity.
With Hornbill, you have access to a team of 12 professionals across investment research, portfolio management, and strategic advisory, each with deep experience in India's technology and consumer markets.
Meet the team arrow_right_alt
How Indian founders are rewriting the global SaaS playbook from Chennai to San Francisco.
The next wave of innovation in credit and insurance as UPI matures.
Our philosophy on navigating the crossover stage in high-growth companies.
Whether you're a fund manager exploring India or a founder seeking a committed partner, we'd like to hear from you.
hello@hornbillcapital.com